How do I improve patient retention in my dental practice? 

By Tony Gavin

2min

January 06, 2023

Introduction

If you're a dentist, you know that there's a lot more to your practice than just keeping your patients' teeth healthy. You have to be sure that they keep coming back for check-ups, too! In this post, we'll explore what patient retention is all about and how you can improve it in your dental practice.

Why is patient retention important?

Patient retention is important because it allows you to focus on growing your practice and increasing revenue, instead of spending money on new patients. It’s also a key metric for any business.

Consider how much time and money it takes to acquire new patients: you have to advertise in order to attract new patients; you may need to pay a marketing agency or an SEO expert for their services; then there are the costs associated with hiring someone capable of filling the role of “patient acquisition specialist”--this can include salary, benefits, training costs, etc...

Once you have attracted these new patients into your practice (and hopefully converted them into paying customers), they will need ongoing care from dental hygienists and/or dental assistants who must be trained in delivering that care correctly. This requires additional time spent by yourself or other members of your staff in order for everyone involved in providing quality dental care at every appointment--whether it's an existing client or someone new who shows up without an appointment!

It doesn't stop there either--once all those expenses have been incurred (acquiring clients through advertising campaigns), and once those clients are being serviced by staff members trained specifically for each task required, then what happens when one day they decide not just to leave but go somewhere else?

How can I improve patient retention? 

The most important thing you can do to improve patient retention in your dental practice is to make sure patients are being treated with the utmost care, and that they know they are a priority. Here are some other strategies:

  • Encourage customer service and delight through consistent approach and communication. Your team should feel comfortable asking questions, providing feedback, and working together to solve problems. This will help promote an atmosphere of trust that encourages patients to stay with you for the long term.
  • Establish a strong brand that reflects who you are as an individual or organisation by using consistent messaging across all platforms (i.e., website, and social media). It's also important to create transparency around pricing so that patients understand what treatment options will cost them upfront rather than after the fact when it's too late for them not only financially but also emotionally because now they've already invested time into each step along their journey toward better oral health care— and maybe even more importantly—trust!
  • Showing genuine interest in others' lives goes a long way toward building relationships which ultimately leads back to our topic here today--patient retention! People want someone who cares about them enough not only about their mouths but also about them as individuals beyond just "a set of teeth".

Patients will come to a practice that they trust, where they feel cared for

You will get the best patient retention by giving your patients what they want. And that is a practice they are happy to come back to.

In order to do this, you need to focus on providing excellent customer service and delighting your patients. The more positive experiences you give your patients, the more likely they are to stay with you. In addition, when people have good experiences at a dental practice, they tell other people about it—and so on!

It’s important that every member of staff knows how important this is for patient retention and understands what’s expected from them when dealing with customers or prospective customers in person or over the phone.

Also, there should always be someone available who can answer any questions from potential new patients in between appointments so that all interactions go smoothly without leaving anyone feeling frustrated or confused about any aspect of the process (including payment).

Conclusion

Patient retention is an important part of running a successful dental practice. It’s also one that doesn’t get enough attention from many practitioners. We hope this article has given you some ideas for how to improve patient retention in your own office and make sure that patients come back again and again—and tell everyone else about it too!.